Posted in Social

Cross-Promotion Techniques Every Seller Should Know

When there is something we as individuals are trying like mad to sell, it is easy to get caught up in advertising and marketing by doing what everybody else is doing. As a result, nothing sells. Why not? The strategies used worked for others but not for you. What did you do wrong? Sound familiar? Yep. Sounds familiar to me, too. That’s when its time to take a step back. Relax. Take a deep breath and look at what you have. Look at ‘what’ you are doing. Do you ‘sound’ like everybody else who was able to make sales? You don’t want to sound like someone else. You want to sound like you. You can do what others do, but do it your way. You could even add something only you can.

The key is to stand out. So, how do you do that? Well, it depends on ‘who’ you are. What are your likes? What are your hobbies? How can you incorporate them into your marketing strategies? Here’s an example. Sally Seller makes jewelry, and she writes books. In her books she features certain gemstones, such as sapphires, emeralds, jade, and lapis lazuli. The typical marketing strategies she had been using for her books were not working, so she ‘took a step back’ and thought about what she had been implementing in way of marketing. When she did this, an idea hit. She could cross promote her jewelry with her books. Here is her idea.

  1. Make beaded bracelets using Preciosa crystals in the colors of the high end gemstones featured in her books and give a free bracelet to anyone who purchases a book in her book series.
  2. Purchase some actual sapphires, emeralds, lapis lazuli, and jade beads in the colors of the gemstones featured in her books, make bracelets out of them and sell them at her book signing table.
  3. By implementing both strategies 1 and 2, readers will be drawn not only to the books but also to Sally’s handmade jewelry and vice versa.

What happened when ‘Sally’ implemented these strategies in real life (on two occasions now)? Her book and her jewelry sales went way up and more than tripled.

Posted in Writing

Maintaining Consistency in Your Book Series

If you are writing a book series, be sure your information from one book to the next is consistent. Readers dislike when information differs from one book to the next. It is even worse when it differs within the same book. This goes for any type of writing you are doing.

Posted in Prompts

Hardest Personal Goal

The hardest personal goal I set for myself was back in the early 2000’s when I was in the beginning stages of writing my first novel. I set a goal for myself to finish it in 2004. I had started writing it in 1999. Well, twenty years afterwards in 2019 I finished and published it. Writing your first book is not an easy feat. Maybe for some beginning writers it is but for many it is not.

So what makes publishing that first book so difficult? It’s everything we don’t know that we need to know and have yet to learn. Add to that a full time job and raising a family. We do our best. I did take my time with that book because there were times I didn’t feel like writing. There were times I needed time to think about how I wanted the story to get to where I wanted it to go. Then, a large chunk of my manuscript got deleted when the hard drive on my computer went bad. Essentially, I started over. I am so glad I did because the story was better as a result.

Learning the ins and outs of writing a book along the way took time as well, which included learning how I write. Am I a planner or a pantser? Getting to know myself is what I call this. I did figure all of this out by the way. Now that doesn’t mean I know everything there is to know about writing a book. No one ever knows everything there is to know. It’s a ongoing process, so we are continuous learners.

I should never have made the goal of finishing my first book to be in 2004. That wasn’t realistic. Not for a first time novelist. Hence the most difficult goal I ever set for myself.

Posted in Books

The Letter That Started It All

From The Veil of Time
Posted in Social

Current Happenings

Birthday bashes, new books coming down the pike, becoming part of an association of fellow authors, and other happenings have been keeping this girl very busy. I am close to finishing book three in my Time Series, and I’m in the first part of book 4. Other writing projects include the beginning of a cozy mystery series in coming months. Right now books 3 & 4 in the Time Series takes a front seat.

I also make beaded jewelry. What does that have to do with writing? A ha! So glad you asked. In the coming couple of months I will be giving away a bracelet with purchase of a book at my book signings. These free bracelets represent the gems found in my stories. They are made with Preciosa crystals, whereas the gems in my books are real. That’s the first part of this project. For the second part, I will be making jewelry using genuine gemstones represented in my books and putting them on my table at craft shows for sale.

My jewelry name is Jewelry By Marlisa. So within that brand will be what I am calling my Time Series line of jewelry. This will link both my books and jewelry together.

Posted in Fiction, Writing

My Favorite Writing Tools

I use Scrivener for when I am writing. Some authors prefer Microsoft Word, and that’s ok. I have used Word in the past, but Scrivener fits my purposes best. When I finish writing a book, I export my manuscript to Microsoft Word and edit there. After I am finished with my own edits, I send it to my editor. When they are finished, they send it back. It’s still in Word. Then comes the book formatting. For this I then export it from Word to Atticus. There are other book formatting programs out there, like Vellum, but Vellum is for Mac computers only. I don’t use a Mac.

Here are some links to the above programs so you can check them out if you are ever in need of them.

Scrivener
https://www.literatureandlatte.com/

Atticus
https://www.atticus.io/

Vellum
https://vellum.pub/


Posted in Characterization

Character Moments

Creating book characters can be a lot of fun, but there is a process. How you wield that process is really up to you as the author. Many authors create a character bible consisting of everything from physical attributes to personality analysis. Some do this before writing that first chapter. Don’t get me wrong, it’s always a good idea to know who your character is before you place them in your story. But you will not know everything about them when you start writing that first chapter.

There will be moments while you’re writing your story when ideas about your character will begin to germinate in your mind, thereby giving him/her more depth. That’s great! Go with that! Those are unplanned parts of the character’s personality. Now, that type of situation typically works out great. But there are times when that happens, and it can throw a monkey wrench into the situation. For example, years ago when I was in the middle of writing my first novel, I had one of my male characters do something out of character. And I’m talking WAY out of character. I sat there, stared at the screen, and said, “What do I do now? I like what I had him do?”

The easy way to fix this situation would have been to change his action and move on. The complex way to fix it was to go back to the beginning and change his whole character, moving forward to that point. So that is what I did. In the end I was happier with him, and the story was better off as a result.

Can you plan everything about your characters from the start? You can try, but be ready when that runaway moment comes that makes your story that much better.

Posted in Prompts

A Fear I Overcame

When I was in the Navy Reserves, I took a course called Firefighting and Damage Control at the Merchant Marine Academy at Kings Point, Long Island. If any of you have been there, you know where I am talking about. The course was two weeks long with the first week covering firefighting and the second week covering damage control. The first week consisted of a lot of classroom instruction (Monday – Thursday), then Friday was hands on. Now keep in mind I was a novice at this. I had seen firefighting on TV shows, but I was never part of the act in real life. Until that course. Yes, I was nervous, fearful, and Oh My Gosh all wrapped into one emotion. The key is not letting that show.

The hands on consisted of various scenarios. In each scenario we had to put out a fire in a different type of environment as it pertained to Naval situations. For some scenarios we worked with a partner, and for others we were put into teams of six. My fear at that time was claustrophobia. Let’s just say it isn’t my fear anymore.

Let me explain. This school had a small Navy ship built into the pavement for training purposes. The galley (kitchen) was below the surface. The stairwell to get to it was painted black. The fire (Yes, there really was one, albite it being controlled) was in the kitchen. My team of six headed down the stairs (keep in mind that if we didn’t do any of these scenarios, we didn’t pass the course). I was in the middle of the line of sailors heading down the stairs. We got halfway down. It grew darker. The walls closed in. I froze, slapped my hands on the walls on either side of the stairwell, turned and ran back up the steps. When I reached the top, my instructor asked, “What’s the problem?” To which I replied, “Claustrophobia.” He told me to relax and breath. He didn’t force me to go down. After all, I did have a choice. But I needed to pass that course. That fact kept slapping me in my head more than anything. So I said, “I have to do this. I’m going down.” And I did. I trotted down the stairs, met my team mates who where fighting the kitchen fire, took hold of the hose and did what I was supposed to do.

I know I made this sound like the decision was easy at the end when I decided to finish the scenario. But, trust me, it wasn’t. The fear of failing won out in the end. We put the fire out and passed.

Posted in motivation

Music and Writing

Sometimes we need an extra push while we write that ramps up our creative juices. For me, I listen to music while I write. The music I listen to depends on the type of scene I am writing. Mostly , I listen to instrumental music, but there are times I include lyrical pieces. Here’s a list of music I listen to when I write.

The Sound of Silence by Disturbed (Cyril Remix)
Hero by Alan Walker & Sasha Alex Sloan
Pilgrim by Enya
Heart over Mind by Alan Walker & Daya
Welcome to Walkerworld by Alan Walker
Fantasy Music – Daydream Mix by CacnaPaul
Dragon Empress by BrunuhVille
The Realm of the Fallen King (feat. Sharm) by BrunuhVille