When there is something we as individuals are trying like mad to sell, it is easy to get caught up in advertising and marketing by doing what everybody else is doing. As a result, nothing sells. Why not? The strategies used worked for others but not for you. What did you do wrong? Sound familiar? Yep. Sounds familiar to me, too. That’s when its time to take a step back. Relax. Take a deep breath and look at what you have. Look at ‘what’ you are doing. Do you ‘sound’ like everybody else who was able to make sales? You don’t want to sound like someone else. You want to sound like you. You can do what others do, but do it your way. You could even add something only you can.
The key is to stand out. So, how do you do that? Well, it depends on ‘who’ you are. What are your likes? What are your hobbies? How can you incorporate them into your marketing strategies? Here’s an example. Sally Seller makes jewelry, and she writes books. In her books she features certain gemstones, such as sapphires, emeralds, jade, and lapis lazuli. The typical marketing strategies she had been using for her books were not working, so she ‘took a step back’ and thought about what she had been implementing in way of marketing. When she did this, an idea hit. She could cross promote her jewelry with her books. Here is her idea.
- Make beaded bracelets using Preciosa crystals in the colors of the high end gemstones featured in her books and give a free bracelet to anyone who purchases a book in her book series.
- Purchase some actual sapphires, emeralds, lapis lazuli, and jade beads in the colors of the gemstones featured in her books, make bracelets out of them and sell them at her book signing table.
- By implementing both strategies 1 and 2, readers will be drawn not only to the books but also to Sally’s handmade jewelry and vice versa.
What happened when ‘Sally’ implemented these strategies in real life (on two occasions now)? Her book and her jewelry sales went way up and more than tripled.
WRITE TIME AND AGAIN 